I love how 50 Cent made over $100 M last year, partially (but likely a very big part) due to his stake in Glacéau (the parent company of Vitamin Water and smartwater, among other brands). Glacéau was bought by Coca Cola for $4.1 B about three months ago. Funny because I just recently read an article about J. Darius Bikoff, who was the founder of Glacéau. He was talking about the way he initially marketed Vitamin Water by pushing it on celebrities (including 50 Cent and Paris Hilton) along with the incentives of cash and equity in the company. Of course Glacéau wasn't the only cash cow for 50 -- he does have G-Unit, music, movies, video games, and endorsements. I am curious how much he might take in next year though as he is rumored to have a partnership in the works with Partrice Motsepe, the great South African mining entrepreneur. It's all about diversification.
