Was at Kiehl's the other day when I saw this sign. Kiehl's is located in Pacific Heights in San Francisco on Fillmore St. For those that know the area, parking is a bit rough. I've always thought of the disadvantage certain retail locations face based on the amount of parking available in the area. Sure, you can argue that most people in urban environments can take public transportation. And a certain other segment of customers likely live close enough to walk. But still, how to get those driving customers that might otherwise visit a more easily accessible location?
Kiehl's solution is curbside delivery. You phone in your order 15 minutes in advance, and they will come out of the store to deliver it to you. You can drive but you don't have to park. This is obviously geared towards loyal customers who already know what they want.
Although I have not personally used this service, I'm sure the small effort goes a long way to improving customer experience. And maybe customers will be more likely to spend the few dollars they saved on parking at the store instead.
Kiehl's solution is curbside delivery. You phone in your order 15 minutes in advance, and they will come out of the store to deliver it to you. You can drive but you don't have to park. This is obviously geared towards loyal customers who already know what they want.
Although I have not personally used this service, I'm sure the small effort goes a long way to improving customer experience. And maybe customers will be more likely to spend the few dollars they saved on parking at the store instead.
