Clean ads.

Inverse.
Originally uploaded by jonnaro

I've always been a fan of reverse graffiti so it was cool to see a great example of it on my walk to work this morning. Although clean tagging usually always gets a second look, it really makes most sense with brands that try to promote some level of cleanliness. Of course, it also has the added benefit of cleaning part of the street.

This campaign is for Freshaire Choice, which is an interior paint that does not contain VOCs. I for one haven't heard of this product before-- but it's a terrific idea.

It's always great when the marketing medium you choose truly matches the brand.